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< hr / > < p > < a href = "../" > sf.cu< / a > > < a style = "color:#bd93f9" href = "../blog/" > Blog< / a > > < a style = "color:#bd93f9" href = "." > < svg class = "posts" xmlns = "http://www.w3.org/2000/svg" width = "16" height = "16" viewBox = "0 0 24 24" > < path fill = "currentColor" d = "M12 22q-2.075 0-3.9-.788t-3.175-2.137q-1.35-1.35-2.137-3.175T2 12q0-2.075.788-3.9t2.137-3.175q1.35-1.35 3.175-2.137T12 2q2.075 0 3.9.788t3.175 2.137q1.35 1.35 2.138 3.175T22 12q0 2.075-.788 3.9t-2.137 3.175q-1.35 1.35-3.175 2.138T12 22Zm0-2q3.35 0 5.675-2.325T20 12q0-3.35-2.325-5.675T12 4Q8.65 4 6.325 6.325T4 12q0 3.35 2.325 5.675T12 20Zm0-8Z" / > < / svg > Minimal Design< / a > < / p >
< h1 > < svg class = "titles" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 24 24" > < path fill = "currentColor" d = "M12 22q-2.075 0-3.9-.788t-3.175-2.137q-1.35-1.35-2.137-3.175T2 12q0-2.075.788-3.9t2.137-3.175q1.35-1.35 3.175-2.137T12 2q2.075 0 3.9.788t3.175 2.137q1.35 1.35 2.138 3.175T22 12q0 2.075-.788 3.9t-2.137 3.175q-1.35 1.35-3.175 2.138T12 22Zm0-2q3.35 0 5.675-2.325T20 12q0-3.35-2.325-5.675T12 4Q8.65 4 6.325 6.325T4 12q0 3.35 2.325 5.675T12 20Zm0-8Z" / > < / svg > Minimal Design< / h1 >
< p style = "font-size:110%" > < strong > < svg class = "postinfo" xmlns = "http://www.w3.org/2000/svg" width = "24" height = "24" viewBox = "0 0 24 24" > < path fill = "currentColor" d = "M19 19H5V8h14m-3-7v2H8V1H6v2H5c-1.11 0-2 .89-2 2v14a2 2 0 0 0 2 2h14a2 2 0 0 0 2-2V5a2 2 0 0 0-2-2h-1V1m-1 11h-5v5h5v-5Z" / > < / svg > 28 July 2023< / strong > < / p > < p style = "font-size:110%" > < svg class = "postinfo" xmlns = "http://www.w3.org/2000/svg" width = "24" height = "24" viewBox = "0 0 24 24" > < path fill = "currentColor" fill-rule = "evenodd" d = "M2 12C2 6.477 6.477 2 12 2s10 4.477 10 10s-4.477 10-10 10S2 17.523 2 12zm11-5a1 1 0 1 0-2 0v3.764a3 3 0 0 0 1.658 2.683l2.895 1.447a1 1 0 1 0 .894-1.788l-2.894-1.448a1 1 0 0 1-.553-.894V7z" clip-rule = "evenodd" / > < / svg > < strong > 5 min< / strong > < p style = "font-size:110%" > < svg class = "postinfo" xmlns = "http://www.w3.org/2000/svg" width = "24" height = "24" viewBox = "0 0 24 24" > < g fill = "none" stroke-linecap = "round" stroke-linejoin = "round" stroke-width = "2" > < path d = "M0 0h24v24H0z" / > < path fill = "currentColor" d = "M10 3H4a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1V4a1 1 0 0 0-1-1zm10 0h-6a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1V4a1 1 0 0 0-1-1zM10 13H4a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1v-6a1 1 0 0 0-1-1zm7 0a4 4 0 1 1-3.995 4.2L13 17l.005-.2A4 4 0 0 1 17 13z" / > < / g > < / svg > < / strong > < a style = "color:#ff79c6" href = "../blog/design/" > Design< / a > < / p >
< h3 > Table Of Contents< / h3 >
< ol >
< li > < a href = "#intro" style = "color:#ff79c6" > < svg class = "posts" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 512 512" > < path fill = "currentColor" d = "M464 48c-67.61.29-117.87 9.6-154.24 25.69c-27.14 12-37.76 21.08-37.76 51.84V448c41.57-37.5 78.46-48 224-48V48ZM48 48c67.61.29 117.87 9.6 154.24 25.69c27.14 12 37.76 21.08 37.76 51.84V448c-41.57-37.5-78.46-48-224-48V48Z" / > < / svg > Introduction< / a > < / li >
< li > < a href = "#requirements" style = "color:#ff79c6" > < svg class = "posts" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 21 21" > < path fill = "currentColor" fill-rule = "evenodd" d = "M10 9h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1zm0-4h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1V6a1 1 0 0 1 1-1zm4 4h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1zm0-4h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1V6a1 1 0 0 1 1-1zm0 8h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1zm-4 0h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1zM6 9h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1H6a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1zm0-4h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1H6a1 1 0 0 1-1-1V6a1 1 0 0 1 1-1zm0 8h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1H6a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1z" / > < / svg > Focusing On The Requirements< / a > < / li >
< li > < a href = "#timelessness" style = "color:#ff79c6" > < svg class = "posts" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 24 24" > < path fill = "currentColor" d = "M12 18q2.5 0 4.25-1.75T18 12q0-2.5-1.75-4.25T12 6v6l-4.25 4.25q.875.825 1.963 1.288T12 18Zm0 4q-2.075 0-3.9-.788t-3.175-2.137q-1.35-1.35-2.137-3.175T2 12q0-2.075.788-3.9t2.137-3.175q1.35-1.35 3.175-2.137T12 2q2.075 0 3.9.788t3.175 2.137q1.35 1.35 2.138 3.175T22 12q0 2.075-.788 3.9t-2.137 3.175q-1.35 1.35-3.175 2.138T12 22Z" / > < / svg > Timelessness< / a > < / li >
< li > < a href = "#elegance" style = "color:#ff79c6" > < svg class = "posts" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 15 15" > < path fill = "currentColor" d = "M6 7.5a1.5 1.5 0 1 1 3 0a1.5 1.5 0 0 1-3 0Z" / > < path fill = "currentColor" fill-rule = "evenodd" d = "M0 3.5A1.5 1.5 0 0 1 1.5 2h12A1.5 1.5 0 0 1 15 3.5v8a1.5 1.5 0 0 1-1.5 1.5h-12A1.5 1.5 0 0 1 0 11.5v-8ZM4 4H2v2h1V5h1V4Zm8 1h-1V4h2v2h-1V5ZM7.5 5a2.5 2.5 0 1 0 0 5a2.5 2.5 0 0 0 0-5Zm3.5 5v1h2V9h-1v1h-1ZM2 9h1v1h1v1H2V9Z" clip-rule = "evenodd" / > < / svg > Elegance< / a > < / li >
< li > < a href = "#consistency" style = "color:#ff79c6" > < svg class = "posts" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 24 24" > < path fill = "currentColor" d = "M4 17v-3h16v3H4Zm0-7V7h16v3H4Z" / > < / svg > Consistency< / a > < / li >
< li > < a href = "#breathing-space" style = "color:#ff79c6" > < svg class = "posts" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 24 24" > < path fill = "currentColor" d = "M3 5v14c0 1.103.897 2 2 2h14c1.103 0 2-.897 2-2V5c0-1.103-.897-2-2-2H5c-1.103 0-2 .897-2 2zm16.002 14H5V5h14l.002 14z" / > < path fill = "currentColor" d = "M15 12h2V7h-5v2h3zm-3 3H9v-3H7v5h5z" / > < / svg > Breathing Space< / a > < / li >
< li > < a href = "#harmony" style = "color:#ff79c6" > < svg class = "posts" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 24 24" > < path fill = "none" stroke = "currentColor" stroke-linecap = "round" stroke-linejoin = "round" stroke-width = "2" d = "M4 12a1 1 0 1 0 2 0a1 1 0 1 0-2 0m7 0a1 1 0 1 0 2 0a1 1 0 1 0-2 0m7 0a1 1 0 1 0 2 0a1 1 0 1 0-2 0" / > < / svg > Harmony< / a > < / li >
< li > < a href = "#maintainence" style = "color:#ff79c6" > < svg class = "posts" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 512 512" > < path fill = "currentColor" d = "M480 128a64 64 0 0 0-64-64h-16V48.45c0-8.61-6.62-16-15.23-16.43A16 16 0 0 0 368 48v16H144V48.45c0-8.61-6.62-16-15.23-16.43A16 16 0 0 0 112 48v16H96a64 64 0 0 0-64 64v12a4 4 0 0 0 4 4h440a4 4 0 0 0 4-4ZM32 416a64 64 0 0 0 64 64h320a64 64 0 0 0 64-64V179a3 3 0 0 0-3-3H35a3 3 0 0 0-3 3Zm344-208a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm0 80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm-80-80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm0 80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm0 80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm-80-80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm0 80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm-80-80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm0 80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Z" / > < / svg > Maintainence< / a > < / li >
< li > < a href = "#conclusion" style = "color:#ff79c6" > < svg class = "posts" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 24 24" > < path fill = "currentColor" d = "M6.012 18H21V4a2 2 0 0 0-2-2H6c-1.206 0-3 .799-3 3v14c0 2.201 1.794 3 3 3h15v-2H6.012C5.55 19.988 5 19.805 5 19s.55-.988 1.012-1zM8 6h9v2H8V6z" / > < / svg > Conclusion< / a > < / li >
< / ol >
< h2 id = "intro" > < svg class = "heading2" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 512 512" > < path fill = "currentColor" d = "M464 48c-67.61.29-117.87 9.6-154.24 25.69c-27.14 12-37.76 21.08-37.76 51.84V448c41.57-37.5 78.46-48 224-48V48ZM48 48c67.61.29 117.87 9.6 154.24 25.69c27.14 12 37.76 21.08 37.76 51.84V448c-41.57-37.5-78.46-48-224-48V48Z" / > < / svg > Introduction< / h2 >
< p > People often ask me why I choose minimal design for brands. This is because it has numerous practical advantages that provide ease and consistency in a brand.< / p >
< h2 id = "requirements" > < svg class = "heading2" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 21 21" > < path fill = "currentColor" fill-rule = "evenodd" d = "M10 9h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1zm0-4h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1V6a1 1 0 0 1 1-1zm4 4h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1zm0-4h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1V6a1 1 0 0 1 1-1zm0 8h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1zm-4 0h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1h-1a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1zM6 9h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1H6a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1zm0-4h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1H6a1 1 0 0 1-1-1V6a1 1 0 0 1 1-1zm0 8h1a1 1 0 0 1 1 1v1a1 1 0 0 1-1 1H6a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1z" / > < / svg > Focusing On The Requirements< / h2 >
< p > One of the main aspects of minimal design is that it focuses on only the required elements of a specific brand. As a result, design becomes distractionless. This is especially easy nowadays since almost no one cares about the meaning behind a logo except in rare cases.< / p >
< p > Another advantage of this type of design is that it focuses on the core message, or in this case, brand type. Too much designing can confuse viewers on whether a brand is a playful brand or a luxury brand, for example.< / p >
< h2 id = "timelessness" > < svg class = "heading2" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 24 24" > < path fill = "currentColor" d = "M12 18q2.5 0 4.25-1.75T18 12q0-2.5-1.75-4.25T12 6v6l-4.25 4.25q.875.825 1.963 1.288T12 18Zm0 4q-2.075 0-3.9-.788t-3.175-2.137q-1.35-1.35-2.137-3.175T2 12q0-2.075.788-3.9t2.137-3.175q1.35-1.35 3.175-2.137T12 2q2.075 0 3.9.788t3.175 2.137q1.35 1.35 2.138 3.175T22 12q0 2.075-.788 3.9t-2.137 3.175q-1.35 1.35-3.175 2.138T12 22Z" / > < / svg > Timelessness< / h2 >
< p > Minimal design, especially in the realm of branding, makes a brand feel timeless. You could take almost any minimal design from 200 years ago and use it for your brand today if there were no limits on copying. On the other hand, a sophisticated design from even 50 years ago will look dated most of the time.< / p >
< p > This works because the elements that cause a brand to look dated are reduced to an absolute minimum. With minimal design, you have as little correlation with time as possible in your brands.< / p >
< h2 id = "elegance" > < svg class = "heading2" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 15 15" > < path fill = "currentColor" d = "M6 7.5a1.5 1.5 0 1 1 3 0a1.5 1.5 0 0 1-3 0Z" / > < path fill = "currentColor" fill-rule = "evenodd" d = "M0 3.5A1.5 1.5 0 0 1 1.5 2h12A1.5 1.5 0 0 1 15 3.5v8a1.5 1.5 0 0 1-1.5 1.5h-12A1.5 1.5 0 0 1 0 11.5v-8ZM4 4H2v2h1V5h1V4Zm8 1h-1V4h2v2h-1V5ZM7.5 5a2.5 2.5 0 1 0 0 5a2.5 2.5 0 0 0 0-5Zm3.5 5v1h2V9h-1v1h-1ZM2 9h1v1h1v1H2V9Z" clip-rule = "evenodd" / > < / svg > Elegance< / h2 >
< p > Minimal design when performed properly can make any brand look elegant. This is due to their simple nature. Look at most luxury brands, and you will notice that their designs are all simple.< / p >
< h2 id = "consistency" > < svg class = "heading2" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 24 24" > < path fill = "currentColor" d = "M4 17v-3h16v3H4Zm0-7V7h16v3H4Z" / > < / svg > Consistency< / h2 >
< p > Minimal designs are also consistent. This makes it easy to make a strong and impactful brand that reminds viewers of you. This can also be achieved through other types of design, but it is more powerful on average with minimal design.< / p >
< p > Such types of consistency also provide versatility. You can place your brand design in any context, screen size, device and media type while also maintaining a strong brand presence.< / p >
< h2 id = "breathing-space" > < svg class = "heading2" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 24 24" > < path fill = "currentColor" d = "M3 5v14c0 1.103.897 2 2 2h14c1.103 0 2-.897 2-2V5c0-1.103-.897-2-2-2H5c-1.103 0-2 .897-2 2zm16.002 14H5V5h14l.002 14z" / > < path fill = "currentColor" d = "M15 12h2V7h-5v2h3zm-3 3H9v-3H7v5h5z" / > < / svg > Breathing Space< / h2 >
< p > Many designs nowadays are complicated and provide barely any breathing space for your eyes. With minimal designs, however, you can rest easy. Your eyes will not be overwhelmed by minimal design as much as complicated designs.< / p >
< p > This is useful on informational posts or flyers. It allows your users to process information clearly without any clutter.< / p >
< h2 id = "harmony" > < svg class = "heading2" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 24 24" > < path fill = "none" stroke = "currentColor" stroke-linecap = "round" stroke-linejoin = "round" stroke-width = "2" d = "M4 12a1 1 0 1 0 2 0a1 1 0 1 0-2 0m7 0a1 1 0 1 0 2 0a1 1 0 1 0-2 0m7 0a1 1 0 1 0 2 0a1 1 0 1 0-2 0" / > < / svg > Harmony< / h2 >
< p > Minimal designs often make use of negative space or whitespace to make a design look appealing. This can look spectacular if executed correctly. Below is an example:< / p >
< div style = "text-align:center;" > < img src = "spade.webp" alt = "A Spade Logo using whitespace properly" > < figcaption > A Spade Logo< / figcaption > < / div >
< h2 id = "maintainence" > < svg class = "heading2" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 512 512" > < path fill = "currentColor" d = "M480 128a64 64 0 0 0-64-64h-16V48.45c0-8.61-6.62-16-15.23-16.43A16 16 0 0 0 368 48v16H144V48.45c0-8.61-6.62-16-15.23-16.43A16 16 0 0 0 112 48v16H96a64 64 0 0 0-64 64v12a4 4 0 0 0 4 4h440a4 4 0 0 0 4-4ZM32 416a64 64 0 0 0 64 64h320a64 64 0 0 0 64-64V179a3 3 0 0 0-3-3H35a3 3 0 0 0-3 3Zm344-208a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm0 80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm-80-80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm0 80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm0 80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm-80-80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm0 80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm-80-80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Zm0 80a24 24 0 1 1-24 24a24 24 0 0 1 24-24Z" / > < / svg > Maintainence< / h2 >
< p > Minimal brand designs can be easily maintained and modified. This makes them versatile in terms of rebranding.< / p >
< h2 id = "conclusion" > < svg class = "heading2" xmlns = "http://www.w3.org/2000/svg" viewBox = "0 0 24 24" > < path fill = "currentColor" d = "M6.012 18H21V4a2 2 0 0 0-2-2H6c-1.206 0-3 .799-3 3v14c0 2.201 1.794 3 3 3h15v-2H6.012C5.55 19.988 5 19.805 5 19s.55-.988 1.012-1zM8 6h9v2H8V6z" / > < / svg > Conclusion< / h2 >
< p > Minimal designs are preferred because:< / p >
< ol >
< li > They focus on the requirements< / li >
< li > They are timeless and elegant< / li >
< li > They stay consistent< / li >
< li > They give your eyes breathing space< / li >
< li > They use harmony in a positive way< / li >
< li > They are easier to maintain< / li >
< / ol >
< p > These are the main reasons I do minimal design.< / p >
< p > < a href = "mailto:sufyaan@counterhawks.com?subject=Minimal%20Design" > >>> Reply To Me< / a > < / p >
< p > < a href = "minimal-design.pdf" > >>> Download PDF< / a > < / p >
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