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\title{Sufyaan's Website}
\author{Sufyaan's Website}
\date{}

\begin{document}
\maketitle

\section[Why Smartphone Upgrades are Obsolete]{Why Smartphone Upgrades are Obsolete}\label{why-smartphone-upgrades-are-obsolete}

\textbf{25 May 2024}

\textbf{Category: }Software \& Technology

Smartphone manufacturers are spending more than ever before on
marketing, but consumers are upgrading less. What could be the factor
behind this widening gap?

Individuals are upgrading their devices less after the pandemic, and the
numbers keep getting worse for companies. Advertisements and incentives
to upgrade are still widespread, but their effectiveness is taking a
hit. Nothing seems to be reducing this disparity, which is unnerving for
almost everyone. \textbf{Why exactly is this happening now?}

To fully answer that question, we have to analyze the market. To put it
simply, \textbf{there have been no groundbreaking innovations in the
smartphone sphere for a while.} Gone are the days where each smartphone
event would make you jump in excitement because of features that were
unheard of. The current state of the market consists of oligopolies
re-branding each other\textquotesingle s features. Care is directed
towards \emph{bringing in fans}, rather than innovating.

Think of the last smartphone announcement event you saw which genuinely
had you impressed. For the majority, this takes a bit of thinking. For
everyone, the event was a few years ago. The most recent events which
shocked the populace are the following events:

\begin{enumerate}
\tightlist
\item
  \href{https://www.sammobile.com/news/galaxy-s20-ultra-100x-zoom-camera-continues-to-impress/}{Samsung
  Galaxy S20 Ultra 100X Zoom}
\item
  \href{https://intl.nothing.tech/pages/phone-1}{Nothing Phone (1)}
\item
  \href{https://www.gsmarena.com/google_pixel_6_pro-10918.php}{Pixel 6
  Pro}
\end{enumerate}

If companies refuse to innovate, they lose customers. If they refuse to
acknowledge this, it is their fault for losing money.


\end{document}